Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Suzanne Taylor Kathy Schroeder


Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

  • Title: Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
  • Author: Suzanne Taylor Kathy Schroeder
  • ISBN: 9781591391364
  • Page: 233
  • Format: Hardcover



This work analyzes all critical junctures chronologically in the software company Intuit s growth from a marketing and a leadership perspective.


Recent Comments "Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry"

Took a few notes of interesting points. Overall its an easy read but as the other reviews have noted its a very one sided, rosy story. The reader learns nothing about competition (why they failed, what they are doing etc) the authors are soo rosy that after the end of the book you wonder why Intuit isn't as many industries as Google, Microsoft etc Page 17 "Both insisted their software trim time spent on these three basic tasks, refusing to load their program with extraneous bells and whistles. T [...]

"Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry" is a digestible overview of an innovative company that has achieved market-leading success across multiple decades. Taylor's narrative, while certainly not dry, lacks depth, and is likely to disappoint any reader looking for more than a broad overview of Intuit's rise to market leadership. The narrative also lacks balance. The Index of the book makes instantly clear how much of the narrative's researc [...]

I was impressed by the narrative of this book. I wanted to learn more of the history of this company, but was bracing myself for a dry read. I was pleasantly surprised, however, by how often I was "caught up" in the storyd very impressed with the integrity of its founders and employees. It is very detailed, and gives a lot of insight into the daily workings of a great company.

Great business book. Must read for anyone in technology, and probably any other industry. Writing style is fine, but the insights into how Intuit has built and maintained the gold standard for customer loyalty is worth the read.

scott cook is one of my heroes. the early days are gut wrenching and inspirational (selling quicken through banks!), but i lost interest reading after intuit started becoming successful.

Great book on how Intuit started.

Incredible story of how a one man company became a multi-million company and defeated Microsoft. Very enjoyable to read and an inspiration to new startup owners.

Great book for aspiring entrepreneurs.


  • Best Download [Suzanne Taylor Kathy Schroeder] ↠ Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry || [Ebooks Book] PDF ☆
    233 Suzanne Taylor Kathy Schroeder
  • thumbnail Title: Best Download [Suzanne Taylor Kathy Schroeder] ↠ Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry || [Ebooks Book] PDF ☆
    Posted by:Suzanne Taylor Kathy Schroeder
    Published :2019-02-11T00:30:49+00:00