B. Joseph Pine II James H. Gilmore
- Title: The Experience Economy: Work is Theatre & Every Business a Stage
- Author: B. Joseph Pine II James H. Gilmore
- ISBN: 9780875848198
- Page: 156
- Format: Hardcover
You are what you charge for And if you re competing solely on the basis of price, then you ve been commoditized, offering little or no true differentiation What would your customers really value Better yet, for what would they pay a premium Experiences The curtain is about to rise, say Pine Gil, on the Experience Economy, a new economic era in which every buYou are what you charge for And if you re competing solely on the basis of price, then you ve been commoditized, offering little or no true differentiation What would your customers really value Better yet, for what would they pay a premium Experiences The curtain is about to rise, say Pine Gil, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.
Recent Comments "The Experience Economy: Work is Theatre & Every Business a Stage"
This book helped stretch my thinking on how businesses can differentiate themselves. Some notes:Mass customizing - efficiently serving customers uniquely - means producing only and exactly what individual customers want. Mass customizing any good automatically turns it into a service. Mass customizing any service automatically turns it into an experience. Embrace theatre as a model for performance. What would you do differently if you charged for admission?When a customer buys an experience, he [...]
I really enjoyed this. It made me think about, not only what I was doing for other people, but what I actually experience when I go to a restaurant or store. The Experience Economy will stick with me for a long time.
These smart HBR guys crafted a hard-to-find, dense, and not-so-easy-to-wade-through but definitive analysis of the sea-change that occurred in the business world fifteen years ago. Reading this book then revolutionized the way I thought about marketing and selling. At the forefront of the new horde of business Paul Reveres trumpeting the transformation from "commodity" to "service" to "experience", Pine and Gilmore present a carefully researched and supported analysis. As you chart a business co [...]
This book will stretch your head in new dimensions. It takes a very logical and reasoned approach towards the theoretical next steps of economic expansion. The concept of the book is simple and the logic is understandable. If you're looking for a lesson on the difference between commodities, goods, services and experiences, then this book will provide it. It's a nice book to read.
Slow starting, but profound insights into business strategy and market prospects with tools for engagement that extend well beyond the realm of business. Highly recommend.
This book is an odd grab bag of ideas: many that are interesting and some that are downright bizarre. The heart of the book is “Chapter 8 Now Act Your Part,” which tells how to run your enterprise like improvised street theater or the Commedia dell’arte. I found the why you should do it a little harder to swallow. It seemed to be how to be a success in business by being so entertaining that people should want to pay you an admission price just to browse in your store. Eventually you’ll b [...]
As a theater person (at least in the past and randomly in the present at times) and an event designer/planner, this was the perfect metaphor for me. Making business "theater" by carefully crafting an experience for people resonated deeply with me. I was especially impressed with the sheer volume of good examples. I use to joke that I was going to buy the website nostupidevents to try to help people break out of the monotony of the speaker/food/mingle cycle, but if any planner (or business for th [...]
An interesting view on a business. Working for a hotel, I can acknowledge that facilities don't mean as much as a total guest experience, and one of the more significant parts is friendly human interaction. That couples with a strong Customer Relationship Database is an unbeatable formula for a successful property. My key points:-"Customer sacrifice is the gap between what individual customers settle for (in buying mass produced goods and services) and what each wants exactly."-Think of a busine [...]
This book goes a little further than expected. Just when you think the experience economy is the goal, wait there's more! Kinda weird that most of the book was dedicated on how to make great experiences when there's an economy even better (allegedly).
The main idea is very clear at the beginning and can be expressed in two phrases, the rest of the book is just blah-blah and annoying examples. Three stars because, still, the main thought of this book is strong and useful.
Good book, but highly repetitive
A great book for entrepreneurial minds, who realise that 21st century business is more than simply goods and services. Over the course of reading the book I've come to realise that I have instinctively come to similar conclusions myself, over the course of studying business management. It was nevertheless nice to see so much information about experiential business and marketing codified in the form of various models and theories, succinctly presented and backed up with ample real life examples.C [...]
The book is not only informative but transformative. I gives you new perspectives on what any business should have as an end goal."You really are what you charge for.If you charge for - stuff, then you are in the commodity business- tangible things, then you are in the goods business- the activities you execute, then you are in the service business.- the time customers spend with you, then you are in the experience business.- the demonstrated outcome the customer achieves, then and only then are [...]
This book offers a convincing argument extended too far. I read the whole book, and it's clear that the original business journal article written by the authors was padded to become book length. Publishers are often reluctant to publish pamphlets for fear of putting out a competing product that puts a downward pressure on the prices of actual books, and books like this are the result.
Although what the author wants to say is phenomenal, this sadly became the management book which just uses a plethora of examples and use cases just to make one single point. A read through the Author's article on HBR was enough to grasp what the book wanted to say.
Interesting book about using mass customization and using elements of theater in selling commodity type goods and services.
Good reference book, although not as groundbreaking or relevant as when it was first released. It is full of examples from various industries.
The Experience Economy makes the point that economic value has progressed over the decades from the extraction of commodities, to the making of goods, to the delivering of services, to the creation of experiences, and ultimately to the promise of transformation. I found that general construct, and its related points, helpful in thinking through how a marketing agency and my marketing clients might be encouraged to move up that value ladder. The main reason for a 3-star rating is that the unabrid [...]
作者寫體驗經濟的書, 卻沒有功力讓讀者有「體驗」一下，一邊讀一邊想放棄這本書，真的讀到要崩潰, 怎麼可以把書寫的這麼不知所云啊!
This the best book you could read about customer experience
A good concept, but as it is 1999, far from ground breaking now. The economic concept of the value of "an experience" (as opposed to a "commodity"; or a "good"; or a "service") is novel and the many ways your business can move towards the "experience economy" is thought provoking. However I became bored when the discussion changed to "work AS theatre" - performing your many "roles" dependant upon your audience; wearing the appropriate "costumes" with the appropriate "props". OK, OK, I get it; st [...]
I liked the first version of this book but I was hesitant to read an updated version--I doubted the updated version had much more new things to say. I was wrong. There are a lot of new ideas here and they are profound. The authors continue to do a great job explaining the emergence of the experience economy--selling the experience not just the product. (Think Starbucks and how it's more than just a cup of coffee.) That section only has updated examples. Then they add some extra insights on how t [...]
An inspiring read in my mind that calls to attention the changing landscape of what business offerings. It's quickly coming to pass that companies can just offer a commodity at a lowest price and be successful. Joseph Pine offers that more and more, people are looking for experiences and transformations. While he offers up a lot of background, examples, and frameworks for businesses moving to the experience economy, he didn't sell me on everything. The "work-is-theater" argument left me feeling [...]
"Экономика впечатлений" возможно ода из лучших книг в которой для читателей раскрывается реалии нового подхода в продаже товаров и услуг.В наше время покупателям уже недостаточно просто хорошего качества за приемлемую цену. Новое время диктует новый подход. Сейчас впечат [...]
For people and businesses who operate in increasingly-intangible spaces like the creative and social sectors, this book is a godsend. The authors posit a class of businesses--indeed, an entire emerging economic sector--based on *experience*, which resembles services in the way services resemble goods. Obvious examples of experience-based businesses include travel, Disneyworld and its ilk, and tourist destinations. But less obvious examples abound, and considering how these theories apply to one' [...]
The Experience Economy clearly articulates one seemingly-simple thesis: that Experiences are a new type of economic value, distinct from commodities, goods, and services. In a way, they expand the trite saying "You aren't in business if you aren't in Show Business" into a deep, detailed analysis of experience as literally (not metaphorically) an act of theatre rather than simply idle entertainment.I could pick at the length of the book, the number of untested, speculative examples of possible bu [...]
It's a good premise: we went from a commodity based economy, to a services economy and we are living in an experience economy. The chapters concerning performance and work are fantastic (please read Erving Goffman if you are interested in this!!). The last portion talks about the "transformation economy". The book is pretty good, but I feel like it ought to have been an article. The numerous examples are often extremely weak, and the suggestions made by the authors are terrible on the whole. The [...]
Several people have made fun of me for my "light" summer reading. From a marketing perspective, this book is very interesting, I just wish the delivery of the information was a bit more stimulating. The authors talk about the service industry, and how to truly stand out, you need to be in the experience business (a unique experience vs. your competitors) and/or the transformation business (think of "transforming" someone by helping them to lose weight or become a singer). So, if you are interest [...]
The last chapters are the best part of this provacative business/marketing book from Pine and Gilmore. The book is primarily an argument for how we as a economy have moved from deriving economic value from services to experiences, and then unto transformations. The customer is the product, and the transformation of the individual is the mission of the business. There is much insight here from an economic/ business/marketing perspective and for sociological/psychological/philosophical perspective [...]
Reading The Experience Economy feels like being trapped inside a Ronald Reagan theme park, hand-cuffed to the "John Ehrlichman featured talks" ride, narrative by Jeff Bezos. Abjectly aristotelian, a pornography of rampant consumerism and corporatism -- rendered all the more absurd in the context of quoting my friends John Perry Barlow and Brenda Laurel. The first few chapters provide good points, all the same. Just don't bother to read past chapter 8: their hagiography of Corrections Corporation [...]
â The Experience Economy: Work is Theatre & Every Business a Stage || ☆ PDF Read by ï B. Joseph Pine II James H. Gilmore 156 B. Joseph Pine II James H. Gilmore
Title: â The Experience Economy: Work is Theatre & Every Business a Stage || ☆ PDF Read by ï B. Joseph Pine II James H. Gilmore